AWS and Mindex Join Forces for PGA Golf Tournament

Have you ever wondered how the PGA Tour live streams vast amounts of data—such as video, player stats, and tracking information—around the world in mere seconds? This year, during the PGA Championship at Oak Hill Country Club in Rochester, New York, we got an exclusive look behind the scenes at the technology making it all happen.

The PGA Tour has partnered with Amazon Web Services (AWS), its official cloud partner, to leverage cutting-edge technologies like machine learning, analytics, storage, and media services. As an AWS Advanced Tier partner, we co-hosted over 30 tech executives at our Mindex downtown headquarters. During the event, Ken Lovell, Senior Vice President of Golf Technology for the PGA Tour, shared insights on how the Tour’s use of AWS cloud technology has evolved and how they are continuously innovating to enhance the fan experience.

Exclusive Technology Tour at the PGA Tournament

What’s even cooler is that we then shuttled our guests over to the PGA tournament for an exclusive walking tour around the grounds and into restricted areas, to see all of the technology in action. Ken is responsible for the operation, research and long-term development of all technology deployed to measure performance on the golf course, so we were honored to spend the day with him. The innovation happening at the PGA is a game-changer for golf and fans everywhere, and we were psyched to see it firsthand while the championship was in our backyard.

Curious to learn more about AWS technology and happenings at the PGA?

Watch this video where Ken dives into some of the details! 

Fascinating Facts About AWS and the PGA Tour

Here are some intriguing facts about how AWS is transforming the PGA Tour 

1. Historical Cloud Migration: The PGA TOUR migrated nearly 100 years of video, audio, and images dating back to 1928 to the AWS cloud. This shift enabled new insights to be gathered, correlations made, and source content made globally searchable and accessible for the first time to players, coaches, media, partners, fans, and more. 
2. Cost-Effective Production: By moving core elements of live-event production from on-premises, truck-based environments to cloud-based production models, the TOUR can create a smaller footprint that is more cost-effective than before. More hours of golf content are available to fans, players, and their partners. 
3. Enhanced Fan Experience: With 144 players and 18 holes spread across hundreds of acres, it's impossible for fans to experience all the excitement and thrills at the same time. AWS helps ensure fans never miss out on another "crowd roaring" moment, whether on the course or watching at home. 

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